BRANDING & PACKAGING
NOM NOMS WORLD FOODS
A playful brand identity and packaging for a new range of global tasty global recipes for on-the-go wraps and ready meals.
Nom Noms World Food is the first entirely flavour and health focused food brand for all ages. Using recipes from around the world with vibrant and exciting combinations, they bring an extra burst of flavour & spice to the dinner table or on the go. Their aim is to excite and engage through bold, tasty and exotic world cuisines to tempt the palate. They have launched in Canada and the US and work on new recipes and packaging formats is currently underway.
They needed a brand story and a narrative to be implemented across their range and materials. As well as a colourful unified visual theme to work across all the territories. ‘Nom Noms - For tastebuds that love to travel’ strapline was created as was a new character ‘Globey’ who animates and brings life to communicating the key messages.
A travel and adventure theme runs throughout all the communications, with the wrap boxes in a leather wallet design and meals in old fashioned suitcases.
This manifested in a comprehensive Brand Style Guide – positioning, brand icons, colour palette, fonts, and use of imagery and illustration – and how that could be applied to social, the website and of course, packaging.