BRANDING & PACKAGING
SPICE DROPS
A lively brand identity and packaging for a range of award-winning concentrated extracts.
Holy Lama Spice Drops are award winning concentrated extracts that retain all the natural goodness and flavour of the herbs, fruits and flowers without all the fuss of chopping, grating and grinding. Their sustainable business model is founded on long term relationships with local farmers.
The brief called for a new brand positioning, a new identity and styling, packaging and exhibition materials. The range extends to over 30 individual boxes, 8 gift collection boxes and wooden gift box wraps.
The drops were positioned as a powerful burst of flavours, slightly premium, fun and versatile. The packaging is bright and vibrant reflecting the extracts flavours and impact on cooking. The extracts are made in Kerala - which inspired the elephant character ‘Ellie’- and the story of how they are made and the people who make them is told on the tiny packs.
Education was key with this innovative product, so the packs also featured suggestions as to what you could use the drops for.