BRANDING & PACKAGING
Amboora
A vibrant brand identity and packaging for a new range of Moroccan spices, sauces and pastes.
Amboora is the home of authentic Moroccan cuisine - developed by Moroccan chef, Nadia Hamila. Moroccan food is a relatively untapped ethnic food experience in the UK, so the task was to both launch the brand into the World Food aisle, and educate the audience on Moroccan cuisine and flavours.
The range launched with 4 cooking sauces, and 3 spice tins - with new pastes and snacks in the pipeline.
The brief called for a brand positioning. Based on Nadia’s heritage and passion for her craft ‘The Heart of Morocco’ was created. Followed by a new identity and styling, packaging and exhibition materials. The logo type was specifically styled to have an Arabic calligraphy feel and the modern eye-catching packaging design was inspired by colourful North African style mosaics.