PACKAGING
LES MOULINS MAHJOUB
A packaging refresh for a range of premium Tunisian pasta sauces.
We were asked by Les Moulins Mahjoub to refresh their logo and packaging and give their jars a more premium feel. Currently stocked in Delis (and also available online), the jars needed to stand out in a busy sauce aisle dominated by black, red and green Italian brands - and be distinctly South Mediterranean - by using delicate ingredients illustrations.
The brief was initially to redesign the core sauce range and the refresh will be rolled out to the rest of the range - pastes, pickles and preserves and oils.
The logo was specifically restyled to work in gold for the packaging and we chose was thick and luxurious paper stock. The printed labels also had an old fashioned letterpress feel about them - exuding a tactile quality.