BRANDING & PACKAGING
The Yummy Tummy Co.
Fun and fresh identity and packaging for an organic salad bar range of healthy salads.
The Yummy Tummy Co. produce fresh, organic and gluten free salad boxes and supplies them everyday to Planet Organic and Sourced, which are chains of supermarket and deli’s based in London.We refreshed the logo and made it central to the packaging - giving it a handmade deli feel.
For the packaging, a bright colour palette reflected the colours of the fresh ingredients – the tone of voice and a visual play on the chunky typography added stand out and personality on a crowded chiller shelf.