Ginger & Parsley produce premium, gourmet meals. Using high quality, farm-fresh ingredients, they lovingly create each gourmet meal in their kitchen in London. The meals are immediately flash-frozen, locking in the delicious flavour and all the nutrition. This means their customers can have amazing, high-end meals conveniently waiting for them in their freezer.

We created a brand new logo which reinforced the ‘home-cooked’ concept – using a pot and ingredients icon and then went on to design a range of packaging for the meals. The food does not look at its best when frozen so it was important to show the final product with delicious photography on the packs to whet the customers appetite. We launched the new range at IFE and also created marketing materials and stand POS for the show. 

Photography by Michelle Le Goff.

LOGO DESIGN
PACKAGING
EXHIBITION DESIGN